The task was set to develop a landing page presenting premium water axout. The landing page should display the beneficial properties of the water and the premium quality of the bottle, tell about the composition and method of extracting the product.
Since there is so much information about the beneficial properties of axout water that it would be necessary to create a special document to display them, we have identified the main basic factors and presented them as clearly as possible for the consumer. We also visualized a 3D model of the bottle and made several short videos for clarity.
The chemical composition of axout®️ water allows you to prolong the active years of life, remove toxins and heavy metals from the body, promotes recovery after physical exertion, and relieves nervous tension.
The result of the work is one of the best web resources presenting premium quality mineral water.
PROJECT STORY
A product story told through form and origin.
AXOUT needed a landing page for premium water, with a story about its origin, information about its composition and close attention to the bottle itself. There was a great deal of source material, so selecting the central themes was the first editorial decision.
We organised those themes into a sequence of sections. A 3D model of the bottle and short videos made it possible to show the packaging's shape and details with an expressiveness that a single still image could not provide.
Visualisation became a way to structure the story. Information about the water and its origin sits alongside a focused presentation of the product. This case concerns the design and presentation of water; it does not treat medical claims as an outcome of website development.
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