How to Order a Corporate Website: A Complete Guide for Your Business
A corporate website is not just your company’s online business card; it is a powerful tool for sales, marketing, and communication. If it’s poorly designed, you lose customers.
If it’s well-made, you earn more. So, let’s break down how to order a corporate website that actually works instead of just sitting idle on the internet.
1. Define the Purpose: Why Do You Need a Website?
Before spending money, you must clearly understand why you need a website. Saying, "because everyone has one" is a bad reason. A good reason is increasing sales, generating leads, or automating business processes. The more precise your goal, the more effective your website will be. Don’t want to figure it out yourself? Hire a good marketer who can explain it to you.
2. Choosing a Contractor: Freelancer, Agency, or In-House?
There are three options, each with its pros and cons:
- Freelancers – Cheaper but risky. You might find great specialists, but there’s a high chance of poor quality work.
- Agencies – More expensive but more reliable. They have experience, processes, and a team. If you have the budget, this is a great choice.
- In-House Team – Ideal if you run a large business and the website is a key part of your strategy. But it’s costly.
Choose based on your budget and ambitions. The key is to check portfolios, reviews, and case studies.
3. Development: Stages You Can’t Skip
Creating a corporate website is not just "installing a template and calling it a day." Here are the key stages:
Analysis and Technical Specification
Understand your clients, their pain points, and their needs. Write a clear technical specification to avoid endless revisions later.
Design
You don’t need a "beautiful" website; you need a functional one. Logic, usability, and speed are top priorities. Clean design, intuitive navigation, and no cluttered elements.
Development
A fast, adaptive, and secure website is the minimum requirement. No long loading times, no bugs, no crashes. High-quality code means fewer problems in the future.
Testing
Ensure the website works smoothly on all devices, loads quickly, and is error-free. It must be flawless.
4. Launch and Promotion
Launching the website is not the end; it’s just the beginning. Without traffic, your site is useless. Optimize for SEO, set up ads, and work on content. A corporate website should attract clients, not just exist.
5. Conclusion: A Website Is an Investment
A bad website is a waste of money. A good one generates profit. Don’t cut corners, work with professionals, and set clear goals.
That way, your corporate website will actively drive business growth instead of just sitting idly online.
