PROJECT STORY
A home with a different horizon.
A houseboat sits between the familiar and the new. It is recognisably a home, yet the setting changes: water nearby, a different view from the window and another way to spend time away. Houseboat needed to present this idea as a real product made by a manufacturing company.
The website has two connected tasks. It invites visitors to imagine living and relaxing on the water, then helps them move from that impression to exploring the floating home itself. Both are needed to turn curiosity into an informed conversation.
Corporate presentation and landing-page structure complement one another. The story begins with a way of life, then brings attention back to the company and its offer. An unusual product becomes understandable and opens the way to discussing a specific project.