Website SEO

We improve website visibility in Google and Yandex. Our work covers website structure, technical SEO, page content, links, and analytics. We also make changes to the website ourselves: create new sections, modify templates, fix development issues, improve loading speed, manage indexing, and build new landing pages.

Big Fish has been developing websites since 2011. This development experience is useful in SEO every day. We work with WordPress, MODX, 1C-Bitrix, PHP, Laravel, MySQL, PostgreSQL, CRM systems, and 1C integrations. Our SEO specialists work directly with our developers and can check the result after each technical change.

Want to get more traffic from Google and Yandex?

We will analyze your website, identify growth opportunities, and prepare an SEO plan.

Discuss SEO

SEO increases a website’s visibility in organic search results. A potential customer enters a query, finds a company among the results, visits its website, and starts exploring its services.

For a business, the scale of this visibility matters. A corporate website can appear for its main service and hundreds of related searches covering specific services, technologies, industries, locations, pricing, and practical questions. An e-commerce website can rank for thousands or tens of thousands of different queries.

SEO affects the entire website. We research demand, collect search queries, plan the structure, fix technical issues, optimize existing pages, create new ones, develop articles and case studies, and work with internal and external links.

We also measure the results. We track rankings, impressions, clicks, organic traffic, and enquiries. This data shows us where to focus next.

The first stage is a detailed review of the project. We check how many pages are indexed by Google and Yandex, which sections already receive organic traffic, which queries generate impressions, and which pages are close to the first page of search results.

Then we review the technical side: HTTP status codes 200, 301 and 404, redirects, robots.txt, sitemap.xml, canonical URLs, duplicate pages, URL parameters, pagination, mobile usability, loading speed, and internal links.

Next comes the website structure. We compare the company’s actual services with the way they are presented online. A business may have twenty service areas while its Services section contains only five pages. The remaining services are mentioned in a few paragraphs and have very little opportunity to gain meaningful search visibility.

The opposite situation also occurs. A website may contain dozens of pages created for very similar queries. Their content is almost identical, with only a few words changed in the headings. These pages begin competing with one another. The audit shows us where to start and where the first months of work will have the greatest impact.

SEO quickly moves beyond page copy and meta tags.

A service-page template may need to be changed. A new page type may be required. Catalogue filters may need different logic. URLs, 301 redirects, mobile layouts, images, server responses, or automatic meta-tag generation for thousands of pages may need to be rebuilt.

These are development tasks.

Big Fish has been developing websites since 2011. We build corporate websites, online stores, catalogues, customer portals, and projects with third-party integrations. Our technology stack includes WordPress, MODX, 1C-Bitrix, PHP, Laravel, MySQL, and PostgreSQL. We connect CRM platforms, 1C, and external services through APIs.

Our portfolio includes projects for financial, legal, medical, industrial, construction, and other businesses. We have also developed complex systems with customer accounts and integrations.

Technical SEO recommendations move quickly from analysis to implementation. An SEO specialist identifies the issue, a developer fixes it, and we check the result after deployment.

People describe the same task in dozens of different ways.

A company may need a new corporate website. In our own industry, a potential client might search for “web design agency,” “website development company,” “build a business website,” “corporate website development,” “website development cost,” or “turnkey website development.”

Hundreds of related queries can exist around a single topic. Some have informational intent, while others are clearly commercial. Several queries may belong on the same page, while others require separate landing pages.

We analyze search volumes and the actual results shown by Google and Yandex. We look at the pages ranking in the top ten, their type, structure, and depth of coverage.

Search results provide useful practical information. A query dominated by agency service pages usually requires a commercial landing page. A results page dominated by guides and articles shows a different search intent.

Once processed, the search data becomes the foundation of the website architecture.

Find New Organic Growth Opportunities

We will analyze demand in your market, search queries, and competitors. We will show which existing pages should be improved and which new sections could bring targeted organic traffic.

Discuss SEO

We clean the collected queries and group them by meaning and search intent.

A small corporate website may have hundreds of relevant queries. A large service website or online store can have thousands or tens of thousands.

Each group is mapped to a page. Some of these pages already exist and need improvement. Other query groups require new sections.

We also look for overlap. Two pages should not continually compete for the same group of queries. This is common on older websites that have grown for years without a clear structural plan.

The resulting keyword map becomes a working model of the project. It shows which topics are already covered and where untapped search demand remains.

Website structure can determine SEO potential for years.

A company has services, industries, technologies, products, case studies, locations, and expert content. All of these can be organized into a clear hierarchy.

We use the same principle on the Big Fish website. There are separate sections for services, website development, technologies, industries, portfolio projects, and articles. WordPress and MODX have dedicated pages. Healthcare, legal services, and finance are covered separately. Website development, redesign, support, and SEO also have their own sections.

This architecture gives search engines more focused pages. A WordPress page is specifically about WordPress. A healthcare page covers websites for medical companies. The SEO page focuses on search engine optimization.

For a new project, we prefer to define this structure before design begins. The web agency already knows how many sections and page types are required. Designers can create the right templates, while developers build the necessary structure into the content management system.

A website may grow from 30 pages to 300 over several years. A good architecture supports that growth without requiring a complete rebuild.

Search engines need to find the right pages and understand which versions should be treated as primary.

We check server response codes, indexing rules, robots.txt, sitemap.xml, canonical URLs, redirects, duplicates, URL parameters, pagination, filters, and technical pages.

We pay particular attention to problems that affect large numbers of pages. One incorrect heading on one page has limited impact. An error in a shared template can affect 10,000 pages.

For e-commerce projects, we examine catalogue and filter logic. A system may generate a separate URL for every combination of colour, size, price, manufacturer, and sorting option. The number of URLs can quickly grow into the hundreds of thousands.

We determine which combinations have real search demand and deserve their own landing pages. Technical URLs with no search value should not fill the index.

A page has to enter a search engine’s index before it can appear in search results.

We check which sections Google and Yandex actually know about and compare the number of useful website pages with the number of indexed documents.

The difference can be significant. A website may contain 500 useful pages while a search engine knows only 200 of them. The opposite can also happen: a website has 500 legitimate pages but 20,000 URLs appear in the index because of filters, parameters, and duplicates.

We find the cause by checking internal links, sitemaps, robots.txt, canonical URLs, server responses, and page templates.

After publishing new sections, we monitor their appearance in search engines.

Stable URLs are important for long-term SEO.

A page can accumulate history, external links, and rankings over several years. Changing its address without a clear reason creates additional work and introduces the risk of losing part of that value.

We check versions with and without trailing slashes, HTTP and HTTPS, www and non-www versions, URL parameters, technical CMS addresses, and old pages.

Clear rules are set for the preferred versions. Duplicate URLs are consolidated with redirects or canonical tags.

During a redesign, we prepare a map of old and new addresses and configure 301 redirects for URLs that have changed.

Speed affects user experience and the technical quality of a website.

We review images, fonts, style sheets, JavaScript, third-party services, caching, and server performance. We also use PageSpeed Insights and Core Web Vitals.

Real websites often contain 3–5 MB images, several font families, dozens of unnecessary scripts, and extensions left behind from previous versions.

A WordPress website may slow down because of an excessive number of plugins. A custom-built project may have inefficient database queries or application logic.

Our developers can fix the underlying problem in the code. We optimize images, page resources, caching, and server performance.

Smartphones have become one of the main devices used for search.

We review the mobile version separately, including navigation, forms, tables, catalogues, images, buttons, and the placement of key content.

Important information must remain accessible on a small screen. Visitors should be able to understand the offer, view projects, check pricing, and send an enquiry without struggling with the interface.

Complex tables and large forms require their own mobile treatment. A desktop interface designed for a width of 1,400 pixels cannot simply be reduced to 390 pixels.

For new projects, mobile layouts are created during the design stage. For existing websites, we identify and fix usability problems.

We’ll Check Your Website for Technical Issues

We will analyze the mobile version, loading speed, indexing, and key pages. We will find issues that limit organic growth and fix them ourselves.

Discuss SEO

Every important page receives its own group of target queries.

We review the Title, Description, H1, subheadings, main content, images, captions, links, and supporting sections.

Keywords are used in natural language. They need to fit the sentence and the context.

A web agency page can naturally mention phrases such as “website development company,” “corporate website development,” or “turnkey website.” Repeating the same phrase fifteen times adds no value.

The main work is done on the page itself. We look at how thoroughly it answers the query and whether visitors have enough information to take the next step.

A service page should help a potential customer choose a contractor.

Visitors need concrete information: scope of work, price, timelines, technologies, process, completed projects, and the team’s experience.

We follow the same principle on our own website. Instead of relying on broad claims, we name WordPress, MODX, 1C-Bitrix, PHP, Laravel, MySQL, PostgreSQL, Vue.js, and 1C integrations. Our case studies include development costs and the technologies used.

This tells the reader far more than a generic claim about extensive experience. They can see the scale and nature of the work.

We apply the same approach to SEO landing pages. We add facts, prices, specifications, images, case studies, and answers to questions that clients actually ask.

Good content starts with the subject, not with a target number of keywords.

First we determine what the visitor wants to know. Then we collect relevant questions, study the search results, review existing website materials, and build the structure.

A page may contain 3,000 characters or 20,000. The subject determines the required depth.

A website development page needs detailed information about the process, technologies, cost, design, programming, and support. A narrow technical service can often be explained much more briefly.

We use professional terminology where it is useful and keep the language understandable. The content should be written for the people who will actually read it.

Strong content requires real information from the business.

A medical website needs accurate information about treatments and services. An industrial company needs manufacturing technologies and equipment specifications. A legal website needs practical knowledge of the service being described.

We collect this information from the client and combine it with search analysis.

On our own website, we can go into greater detail because we develop websites ourselves. We understand WordPress, MODX, 1C-Bitrix, server-side development, databases, design, and integrations.

Real experience provides names, numbers, and practical details. Those details make a page credible.

Search data shows which sections need to be created.

For a corporate website, these may be separate services, industries, technologies, and locations. For an online store, they may include categories, subcategories, brands, and product characteristics.

Each new page covers a complete subject. It receives its own URL, heading, content, and position within the overall website structure.

We do not create dozens of copies of the same text with two or three words changed. Every indexed page needs a clear purpose.

For a company planning to order a new website, this work can be completed before development starts. The architecture can then reflect actual business areas and real search demand.

Part of the audience is not ready to send an enquiry immediately. People research the market, compare solutions, look at prices, and try to understand which option suits their needs.

For a web agency, these searches include website development costs, choosing a CMS, SEO, redesign, security, speed, and technologies. The same visitor may return to the subject of website development a week or a month later.

We identify informational demand and choose subjects closely related to the company’s services.

Articles link to relevant commercial pages and case studies. Commercial sections can also link back to detailed educational materials.

Internal links create relationships between pages.

A WordPress page can link to a case study for a website built on WordPress. The case study can lead to the website development section. An article about choosing a CMS can link to WordPress, MODX, or 1C-Bitrix pages.

On a small website, these links can be managed manually. Larger projects need a more systematic structure.

Important sections receive more internal links. New pages are not left isolated. Visitors can move from a broad topic to a specific service in just a few steps.

Strengthen Your Most Important Pages

We will analyze internal links, website structure, and the distribution of search queries. We will connect related pages so that priority areas receive more authority and organic traffic.

Discuss SEO

Corporate websites are one of Big Fish’s core areas of work.

Their organic growth potential is often tied to the development of the website structure. A company may offer several services, work across multiple industries, use different technologies, and have dozens of completed projects.

Each significant area can attract its own organic traffic.

We create service pages, industry sections, technology pages, case studies, and articles. The number of relevant search queries gradually grows.

A website that once received traffic from 50–100 search terms can begin appearing for hundreds or thousands of queries.

This growth takes time and requires a substantial body of useful pages. For corporate SEO, it is one of the main paths to long-term growth.

An online store requires a different architecture.

Most of its pages are located within the catalogue: categories, subcategories, products, brands, filters, specifications, and pagination.

We check which categories match real search demand, analyze product pages, manage filter indexing, and work with discontinued products and changing inventory.

Big Fish has experience developing online stores on 1C-Bitrix and other platforms. We can modify the catalogue itself and change its underlying logic.

On a large store, a single technical improvement may affect thousands of pages. The scale of the impact is very different from manually editing a few pieces of content.

Location matters for many businesses. Legal firms, clinics, construction companies, service providers, and many other businesses are searched for together with a city or region.

We research local demand and analyze search results in the target locations.

Dedicated city pages are created for a real business purpose and contain useful information about the company’s work in that area. Copying the same page 50 times and replacing one city name with another does not produce good content.

The regional structure should reflect the actual geography of the business.

Yandex remains important for the Russian market.

We use Yandex Webmaster to analyze queries, impressions, clicks, rankings, and indexing.

We pay particular attention to pages already ranking between positions 10 and 30. These often contain some of the most accessible growth opportunities.

Yandex Metrica shows what visitors do after reaching the website. We configure goals for forms, calls, messenger clicks, and other valuable actions.

One page may generate 1,000 visits and two enquiries. Another may receive 150 visits and ten enquiries. The second page is far more valuable to the business.

Google SEO has its own characteristics. We use Google Search Console to analyze performance.

We check indexing, queries, impressions, clicks, and individual pages. We monitor changes after improvements have been published.

Technical performance and loading speed are reviewed separately.

Google and Yandex can evaluate the same page very differently. We analyze both search engines independently and investigate significant differences.

Links from other websites help search engines understand a website’s authority and connections across the web.

Before placing a link, we review the website. We look at its subject, content quality, organic visibility, number of indexed pages, and overall character.

A link should make sense within the article. The publication is written for the audience of the website where it appears while also connecting naturally to the relevant page of the client’s website.

The number of placements depends on the industry and level of competition.

Before starting, we analyze the existing backlink profile, including older links, anchor text, and link growth over time.

Some users search for a company by name.

A person may first discover Big Fish while searching for a web agency, compare several companies, and then search specifically for the company they liked a day later.

At that point, the entire search results page matters: the official website, portfolio, articles, reviews, and mentions.

Case studies and external publications serve several purposes. They demonstrate experience, create additional points of contact, and strengthen the brand’s presence in search.

This stage is particularly important for high-value B2B services. A decision to order a website costing several hundred thousand rubles is rarely made after viewing a single screen.

Strengthen Your Brand Presence in Search

We will analyze branded search results, mentions, publications, and links, then prepare a strategy for improving your search reputation.

Discuss SEO

We use Schema.org structured data on pages where it is appropriate.

It helps search engines understand organizations, articles, breadcrumbs, products, and other entities.

Some structured data can be generated automatically by the content management system. For more complex projects, our developers implement it separately.

We test the markup after implementation and make sure the structured data matches the actual page content.

The beginning of a website project is the best time to plan its search structure.

Core search queries can be collected before design starts, giving us a clear picture of the sections the website will need.

A company may initially plan to create a 30-page website. Search analysis can show that the market requires 15 core service pages, several industry sections, and a separate article section.

That information affects wireframes, navigation, and the content management system. The web agency designs the website with future growth already in mind. New pages can then be added to the existing structure a year later without rebuilding the entire project.

Website development at Big Fish starts from RUB 190,000. The final cost depends on the structure, design, number of templates, content management system, programming, and integrations.

An established website already has history.

Some pages receive traffic, hold rankings, and have external links. This value needs to be preserved during a redesign.

Before migration, we export existing URLs and assess their value. Important URLs are retained wherever possible.

For addresses that change, we prepare 301 redirects and transfer important content and meta tags.

After launch, we check server responses, indexing, robots.txt, sitemap.xml, and canonical URLs.

This level of control is particularly important for websites that have been receiving organic traffic for several years.

Launching the website completes development and begins the next stage.

Search engines start crawling new pages. The first impressions and queries appear. Performance data begins to accumulate.

We monitor which sections enter the index faster, which queries begin generating impressions, and where pages stop moving.

Early data helps us adjust the original plan. Some areas show more potential than expected. Others need more work.

The SEO plan is updated using actual search data.

The main indicators should be understandable without a lengthy explanation.

We track the number of queries in the Top 10, Top 30, and Top 50, along with impressions, clicks, organic traffic, and conversions.

Pages are analyzed separately. We can see which sections are growing and which have stopped improving.

Rankings are always considered together with traffic. Moving from position 70 to position 30 looks impressive in a report but usually brings very few visitors. Moving from position 11 to position 5 can have a much larger effect on traffic.

For a commercial project, enquiries and sales are the next level of measurement.

A high ranking does not automatically produce an enquiry.

A visitor reaches the page and starts evaluating the company. They need a clear offer, good design, pricing or a clear pricing process, examples of completed work, evidence of experience, and an easy way to get in touch.

Our web development experience is useful here as well.

We can change the landing page itself: redesign the first screen, add case studies, improve the form, simplify the structure, and improve the mobile version. SEO brings the visitor to the website. The website then has to do its job.

Organic search growth develops gradually. After a page is changed, Google and Yandex need to crawl it again and process the new version.

An established domain with a strong history may show some changes faster. A new project needs more time to develop its structure and accumulate data.

Competition also has a major impact. Ranking for a narrow regional service and competing for a high-volume nationwide query are very different tasks.

We evaluate meaningful SEO trends over several months.

SEO at Big Fish starts from RUB 80,000 per month. The scope is calculated individually for each project.

A 30-page corporate website requires one type of work. An online store with 30,000 URLs requires another.

The cost depends on technical condition, competition, number of service areas, geography, volume of content, and the amount of development work required.

Monthly work may include technical optimization, new landing pages, improvements to existing content, articles, external links, development, and analytics.

Good SEO changes the website itself.

New sections appear. Existing pages become more detailed. Technical problems are fixed. Internal linking develops. New articles and case studies are published. Speed and mobile usability improve. The number of organic entry points grows.

A project that started with a few dozen pages can gradually develop into a substantial specialist resource. It presents the company’s services in detail and answers the questions potential customers actually ask.

We consider this an important part of SEO. Big Fish remains a web development agency first, so the quality of the website matters to us as much as rankings and traffic.

Big Fish has been developing websites since 2011. We design, build, support, and promote web projects.

You can order SEO for an existing website. We will conduct an audit, review data from Yandex Webmaster, Yandex Metrica, and Google Search Console, collect search queries, and prepare a development plan.

You can also come to us to develop a new website from scratch. We will plan its search structure before design begins.

Another option is to order a turnkey website and continue its SEO development with the same web agency after launch. The developers already know the architecture and can implement technical SEO tasks quickly.

The first stage is an analysis of the website, its current search visibility, and its competitors. This shows which areas have the strongest growth potential and what scope of work will be required.

Let’s Start with an Analysis of Your Website

We will review current rankings, search demand, technical condition, and competitors. We will identify growth opportunities and calculate the cost of SEO.

Discuss SEO