The task was set to develop a beautiful website , presenting this breed of puppies. The site should look nice, dispose the potential buyer to the breeders. It was not necessary to overload the consumer with information, but to provide only the necessary light information summary, and also add various phrases emphasizing the benefits of owning this pet.
Market research has shown that modern interesting sites on breeding and selling Yorkshire Terriers simply do not exist. As in general, nursery resources leave much to be desired. We had to come up with a concept for presenting information from scratch.
The design concept was formed on the basis of smooth lines and rounded fonts. The color scheme was selected in soft tones, reflecting the mood of warmth and tenderness. We developed a structure with the main semantic blocks.
The copywriter wrote the text for the relevant sections of the landing page, highlighted emotional headings and placed information blocks. The text prototype was handed over to the designer for work.
The design was developed in just a couple of days. Inspired by the idea, the designer created a simple, yet effective demonstration of the material, emphasizing the emotional message and the information necessary for the project.
The ready-made website design adapted to all devices was assembled on the Tilda platform, which was ideal for this project. The minimum of necessary animation, smooth movement of blocks complemented the overall positive impression of the website.
The client was completely satisfied with the project. The emotional, beautiful and laconic website met the needs and goals of the nursery. All members of the team that implemented the project are also satisfied with the result and we are happy to add this wonderful website to the company's portfolio.
PROJECT STORY
Building trust through a gentle tone.
The Yorkshire terrier breeder's landing page needed an emotional but compact story. Too much information would overwhelm an initial visit, while an overtly promotional tone could undermine trust in the breeders.
The concept uses flowing lines, rounded type and soft colours. After defining the main content sections, a copywriter produced a text prototype for the designer. Tone and content developed as connected parts of the same project.
We chose Tilda for implementation. Restrained animation complements the responsive interface and keeps the page light. The case shows how a small website can have a distinctive character without a long sequence of screens or complex effects.
BIG FISH / THE NEXT STORY
Your project could be next.
✓
Thank you
Your enquiry has been sent. We will contact you to discuss the project.
