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BIG FISH / WEB SYSTEMSSTRATEGY · DESIGN · ENGINEERING

CUSTOM WEBSITE DEVELOPMENT

Websites that make
complex business clear.

We connect positioning, user journeys and engineering logic. The result is more than a modern-looking website: it explains the product, guides action and supports the team behind it.

We do not start with button colours. We first define what people need to understand, what action they should take and what data must move through the system.

Explore the system SCROLL / BUILD THE SYSTEM

01 / BUSINESS CHALLENGE

A website should
change behaviour.

People do not visit a website to admire blocks. They want to understand, compare, trust, buy or complete a task. Choose the outcome and the interface will reorganise around it.

CORPORATE WEBSITE

Complex business.
Clear proposition.

We turn expertise into a clear structure, evidence and case studies. Visitors find the right direction quickly and understand why the conversation should begin with you.

FIRST RELEASE

First release: positioning, services, case studies, company, enquiry forms and analytics.

LIVE SCENARIO / BFD
OUTCOME / TRUST THROUGH EVIDENCE Understand.
Believe.
Explore expertise

02 / ARCHITECTURE

Not a set of screens.
A connected system.

A strong website connects four layers: meaning, the user journey, data and a measurable result. Remove one layer and a beautiful interface becomes decoration.

CORE / BFDWEBSITE / CORE

03 / SELECTED PROJECTS

One method.
A different character each time.

We do not force every business into the same visual device. Each project gets its own logic, rhythm and image — from an architectural park to banking, jewellery and e-commerce.

01 / SELECTED WORKCorporate website · UX/UI · Development

Lenotr Park

02 / SELECTED WORKConsulting · Corporate website

E-Consult

03 / SELECTED WORKJewellery brand · Digital experience

Fuzailov

04 / SELECTED WORKE-commerce · Catalogue · Integrations

Polaris

05 / SELECTED WORKИнтернет-магазин средств индивидуальной защиты.

ОКАСИЗ

06 / SELECTED WORKFintech · Corporate website

Ababank

View all work

04 / PROCESS

From question to release.
No black box.

Every stage ends with something you can open, test and approve. You see the next version of the product, not a vague promise that work is in progress.

01

Define the challenge.

We examine the business, audiences, current product, constraints and metrics. We separate launch essentials from ideas for later development.

OUTPUT / BRIEF, HYPOTHESES, RELEASE SCOPE
02

Design the system.

We map the structure, user journeys, data model and integrations. The logic is tested in a prototype before visual design begins.

OUTPUT / SITEMAP, PROTOTYPES, ARCHITECTURE
03

Create the visual language.

We develop the concept, typography, motion and component system, including mobile states and real content volumes from the start.

OUTPUT / DESIGN DIRECTION AND UI SYSTEM
04

Build and connect.

We develop the front end and back end, configure the CMS, forms and integrations, and share a working version on a staging domain.

OUTPUT / WORKING VERSION FOR REVIEW
05

Test and release.

We test devices, data, forms, performance and search readiness, then deploy, connect analytics and train the team.

OUTPUT / RELEASE, ACCESS, EVOLUTION PLAN

05 / SOLUTION SCOPE

You see the interface.
We design deeper.

We define the scope before work begins and make responsibilities explicit. The project includes not only layouts and code, but every decision the website depends on after launch.

01 / STRATEGY AND CONTENT

Meaning and structure

Positioning, sitemap, priorities and content requirements. Copywriting, photography and graphics are estimated against the agreed volume.

02 / UX AND DESIGN

Journeys and visual system

Prototypes, responsive layouts, interface states, motion and a component system designed for further development.

03 / DEVELOPMENT AND DATA

Code, CMS, integrations

Front end, back end, content management, roles, forms and agreed exchange with CRM, ERP, payment or delivery services.

04 / RELEASE AND GROWTH

Testing, SEO, analytics

Device and form testing, URLs and metadata, analytics events, production deployment and access handover.

06 / TECHNOLOGY

The stack follows
the product logic.

A corporate website does not always need a complex framework, while a web system should not be forced into the limits of a standard CMS. We choose the architecture after the journeys, integrations and maintenance requirements are clear.

BFDBUILD
SYSTEM
LARAVELVUEMODXWORDPRESS1C-BITRIXAPI
01Custom web development

Laravel, Vue, PostgreSQL or MySQL when roles, calculations, complex journeys and a bespoke data model define the product.

02CMS for content websites

MODX, WordPress or 1C-Bitrix when convenient editing, predictable maintenance and fast publishing matter most.

03E-commerce and integrations

Catalogue, stock, payment, delivery, CRM and ERP. Before estimating, we define the data, direction of exchange and failure behaviour.

07 / BEFORE WE START

Questions that
save time.

01Can we start without a technical specification?

Yes. At the start, tell us about the business, audience, current website and goal. We turn that into journeys, structure and the first release scope.

02How long does development take?

Timing depends on the amount of unique logic, content readiness and integrations. After discovery, we provide a schedule with a concrete outcome for every stage.

03Can an existing website be rebuilt without losing SEO?

Yes. We analyse its structure, URLs, traffic and content, plan migration and redirects, then verify key pages after release.

04Who prepares the copy and images?

We can work with your materials or include editing, copywriting, photography and graphics in the project. The content volume is defined before estimation.

05Who owns the website and access?

Rights, source materials, access and third-party licences are defined in the contract. Once agreed stages are paid, the project is handed over in the specified scope.

06What happens after launch?

We hand over instructions and access and define the warranty terms. Support, analytics, SEO and further development can be arranged as a separate plan.

BIG FISH / YOUR STORY

Start
with an idea.

Tell us about your business and project. Let’s discuss the scope, budget and next steps.

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