Art direction
Connect visual decisions to positioning. Explain how the concept expresses the product.
BIG FISH / Design studio
BIG FISH web design studio
We treat brand, content and technology as one challenge. Help your company find a distinctive digital expression and carry it consistently into the product.
Working dialogue
Share work in progress and gather feedback against agreed criteria.
Connected to delivery
Account for content and technology. Support the transition from an idea to a working interface.
DESIGN PLAYGROUND / CONCEPT
A visual language
is a set of decisions.
Switch direction to see colour, typography and density work together. This is a small art-direction demonstration, not an automatic style recommendation for your brand.
FORM / FIELDART DIRECTION / 01
AaQuiet.
Quiet
Quiet.
Precise.
Open space, a restrained palette and subtle accents.
FORM / FIELDART DIRECTION / 02
AaBold.
Bold
Bold.
Alive.
Contrasting scale, saturated colour and an energetic composition.
FORM / FIELDART DIRECTION / 03
AaStories.
Editorial
Stories.
With character.
Expressive typography and the rhythm of an editorial spread.
Interactive concept. Fictional brands and data.
1 / 3
FROM BRIEF TO BUILD
A conversation
that becomes design.
- 01
Discovery
Review the business, audience, existing assets and project expectations.
- 02
Direction
Define the idea and visual principles, then demonstrate them on a key part of the product.
- 03
Development together
Refine the direction, develop the system and review details with your team.
- 04
Quality review
Check the consistency of assets and alignment between implementation and the agreed concept.
DESIGN NOTES / 01
Understand the company first
Start with the product, audience and market context. Discuss what distinguishes the company, what demonstrates its expertise and how customers currently interact with it.
This establishes design criteria: which message should be communicated and which journey should become clearer.
DESIGN NOTES / 02
Art direction connects decisions
Typography, photography, colour and motion can each look good yet fail to work together. Art direction sets a shared direction and helps choose between alternatives.
Test the concept on a hero, an inner page, a mobile layout and a functional state.
DESIGN NOTES / 03
Feedback with a purpose
Agree who participates and how feedback is collected. Discuss brand perception, hierarchy and user needs rather than isolated colour preferences.
Consolidate comments and record decisions so the concept develops coherently.
DESIGN NOTES / 04
Artwork and assets
Decide where real photography, illustration or a three-dimensional product view is most useful. Assets must fit the content and work at different sizes.
Discuss production, licences and reuse across other formats upfront.
DESIGN NOTES / 05
Working with your team
We can design for your developers or combine design and implementation at Big Fish. In both cases, responsibilities and handover formats are agreed upfront.
Discuss complex component behaviour with the technical team so the idea can be implemented.
DESIGN NOTES / 06
Beyond concept approval
A strong opening screen sets the direction, but the project needs an internal system: components, responsive layouts, states and content rules.
Within the agreed scope, support implementation and check whether character, logic and detail survive in the browser.
FAQ
Before we begin.
How do design and web development relate?
Design focuses on visual language and user experience. Big Fish connects these disciplines with development, so you can commission design separately or include implementation.
Can we start without a detailed brief?
Yes. Start with the product, audience, goals and constraints. Together we define what needs to be designed.
Will there be multiple options?
The number of directions and presentation format are agreed in the scope. Options should be evaluated against the brief as well as visual preferences.
How are approvals organised?
We agree stages, participants and feedback procedures in advance. Once the key direction is approved, it is extended across the product.
Who owns the assets?
Rights transfer and the use of third-party fonts, photography and graphics are defined by the agreement and licences. We discuss these before producing assets.
BIG FISH / DESIGN
Different challenges.
A cohesive approach.
↗
Web design for business
Composition, typography, graphics and motion shape a website’s character. We combine expressive art direction with a clear interface, on a large screen and in your hand.
↗Custom website design
Design the whole website, from the first introduction to product selection and enquiry. The homepage, services, catalogue, case studies and forms work as one connected system.
↗All design services
From the first idea to a complete digital product.
SCOPE AND PRICING
Scope depends on research, conceptual and product challenges, artwork production and implementation involvement. After discussing the project, we propose stages, deliverables and an estimate.
NEXT / YOUR PROJECT
Let’s discuss
your next idea.
A new product, a redesign or the next step for an existing identity — start with the challenge and what a good result should achieve.