To announce a new line of chairs, Bauflex needed to develop a landing page in an elegant Italian style.
The only materials were the chairs themselves. No renderings, photos, or any detailed descriptions or sales texts were provided.
We started developing the project by drawing renders of chairs with different upholstery in the interiors of an office, apartment and country house. We also prepared the text that should be present on the landing page.
All materials were then transferred to the project's chief designer. Together, we developed a block structure so that the presentation of information would be consistent and not overload the user.
The designer drew three design options for the first blocks, with different fonts and in different styles. We chose the one that we thought was the best, and after that the rest of the landing page was completed.
Once the design was complete, it was shown to a test group. For the most part, the site was admired. The information was also perceived clearly and consistently.
We decided to build the site on Tilda, because time was running out and in general this engine provided everything necessary for high-quality implementation of the project. The landing page was laid out, adapted for all devices and sent for final verification.
The order was accepted, the customer is satisfied. The site turned out to be light, aesthetic, in the Italian style. The landing page aesthetics fully correspond to the tasks set.
PROJECT STORY
Creating the material before telling the story.
GIOVANNI BACCOLINI began with an unusual constraint: the team had the chairs themselves, but no finished photographs, renders or detailed copy for the landing page. Website work therefore started with creating its content.
We prepared images of chairs in different upholstery options and interiors, and wrote the copy. Working with the designer, we then established the sequence of sections. Three approaches were considered for the opening screens before the chosen concept was developed across the full page.
The completed design was shown to a test group. Tilda was selected for implementation based on the schedule and functional requirements. In this project, website development and visual content production were inseparable: together, they turned an individual piece of furniture into a complete presentation.
BIG FISH / THE NEXT STORY
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