Our task was not only to optimize, improve and generally create a modern design for the store , but also to show the Praktik company as a manufacturer and market leader in high-tech devices.
We researched competitors in Russia and abroad. Studied design solutions on this topic. Developed the optimal style of the site.
We designed the main page, catalog, product card and all related pages.
We made an adaptive layout for all possible types of devices. We tested it and agreed with the client.
Transferred the layout to the Bitrix-1C platform. Integrated the functionality from the old site, plus developed another 70% of the new one. The work was not easy, but it was worth it.
The site turned out to be user-friendly, beautiful, functional. We turned the search, study and purchase of echo sounders into a holiday for the consumer.
PROJECT STORY
Present the device. Reveal the manufacturer.
The Praktik store redesign had two connected goals: make choosing a fishfinder easier and present the company as a manufacturer of advanced devices. Achieving both required more than a cosmetic update.
Research into Russian and international projects helped establish the visual direction. We then designed the homepage, catalogue, product page and supporting sections. The responsive front end was reviewed and approved before implementation on the platform.
The 1C-Bitrix implementation retained the essential functionality of the previous website and added new capabilities. Continuity mattered: improving the interface also meant respecting the existing store and the ways customers and staff already used it.
BIG FISH / THE NEXT STORY
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