They search.
Be the answer.
SEO for Google and Yandex, built into the way your website develops. We connect search demand, useful content, thoughtful design and engineering to make the journey from discovery to enquiry clear.
from RUB 80,000 / monthStrategy. Implementation. Measurement.
01 / Growth architecture
We work across the journey, from a person’s question to a clear action on your website. Business priorities and baseline data guide the plan.
Review the website, demand and competitors. Separate search obstacles from later improvements. Deliverable: a prioritised backlog with a reason for each task.
Group queries by user intent and map them to existing or proposed pages. Deliverable: a demand map that avoids competing duplicate pages.
Review crawling, indexing, response codes, canonical URLs and templates. Deliverable: implemented fixes with follow-up checks.
Explain products, terms, specifications and real customer questions. Deliverable: useful pages with clear headings and a relevant next action.
Connect categories, services, case studies and guides where it makes sense. Deliverable: paths that help visitors and crawlers discover important information.
Review business information, discuss relevant publications and measure enquiries. Deliverable: agreed actions and a clear basis for evaluating change.
02 / Business context
First, we understand how your customers buy. Then we choose the pages, searches and improvements that matter.
Separate services and customer needs. Explain the process, terms and reasons to choose your team. For B2B businesses, account for long buying cycles and different decision-makers.
A service and landing-page map, content requirements and enquiry events.
Review categories, filters, product variants and duplicate URLs. Plan useful landing pages around demand and improve product information, delivery details and checkout journeys.
Catalogue indexing rules, category templates and product-page requirements.
Consider addresses, service areas, delivery and local competitors. Create location pages where the information has independent value, rather than simply swapping a city name.
A regional structure, branch-page requirements and consistent business details.
Include demand, sections, URLs, templates and mobile usability in the design process. For migrations, map old URLs to new ones, plan redirects and check important pages after release.
SEO requirements for development, a migration map and a launch checklist.
03 / From intent to action
A fictional industrial pump manufacturer. Choose a need to explore the appropriate page and its content. This demonstrates the approach; it is not a client case study or a traffic forecast.
Understand the person’s task, not just matching words.
Applications, specification ranges, comparisons, availability and a selection enquiry.
The visitor understands the proposition and how to get in touch.
Understand the person’s task, not just matching words.
Operating conditions, limitations, selection criteria, suitable ranges and engineering advice.
The visitor understands the proposition and how to get in touch.
Understand the person’s task, not just matching words.
Selection method, common mistakes, a criteria table and links to relevant equipment.
The visitor understands the proposition and how to get in touch.
Understand the person’s task, not just matching words.
Work covered, service area, spare parts, enquiry process and diagnostic information.
The visitor understands the proposition and how to get in touch.
From advice to implementation
A search visit is only the beginning. People need clear terms, useful comparisons, evidence of expertise and a next step. At Big Fish, SEO works alongside design and development.
We turn findings into interface improvements: a clearer catalogue, better product information, intuitive navigation and usable forms. We preserve your brand’s character and check changes on the actual website.
04 / WORKING TOGETHER
A neat calendar cannot guarantee results. The order and pace depend on the website, access and approvals.
Collect access, baseline data, priority products and markets. Review constraints and agree the initial plan.
Fix critical issues and prepare the structure and key-page requirements. Check changes after publication.
Expand useful sections and improve content and interfaces. Review specialist material with your subject-matter experts.
Compare changes with search and enquiry data. Revisit priorities and plan the next cycle.
05 / TRANSPARENCY
Rankings explain where you are found. Enquiries show what happens next. Measure the full journey, not just a convenient metric.
Impressions, queries and page groups. Separate branded and non-branded demand, locations and devices.
Organic visits to relevant pages. Compare like-for-like periods and account for seasonality and demand changes.
Submitted forms, calls and other agreed goals. Check event accuracy and review enquiry quality with your team.
What went live, what needs approval, issues found and next steps. Reporting stays connected to the task plan.
Explore an illustrative example
Illustrative calculation, not a BFD forecast. Actual outcomes depend on demand, the offer, competition and website quality.
06 / PRICING
The scope depends on website size, competition, target markets and implementation effort. Before starting, we agree priorities, responsibilities, deliverables and budget. Major redesigns, complex integrations and additional content are estimated against the agreed scope.
from RUB 80,000 / month
SEO and website development
07 / IN DETAIL
Technical foundations, content and measurement. The essentials to understand before starting a project.
Start with useful search pages: services, categories, products, locations and guides. Then check accessibility, HTTP status codes, internal links, sitemaps, robots.txt and meta directives.
Blocking crawling and preventing indexing serve different purposes. A crawler that cannot load a page cannot see its noindex directive. We review these rules together. A canonical URL signals a preferred version; it does not replace fixing duplicate-page problems.
A list of important URLs and clear rules for duplicate, filtered and utility pages.
One person is choosing an equipment type, another is comparing models and a third needs maintenance. Those tasks call for different information. We group queries by meaning and check which page can genuinely answer the need.
We do not create a page for every near-identical phrase. First, improve the existing page. Add a new section when it serves a distinct product, need or useful subject.
A map from customer need to query group, page and meaningful action.
Specifications, terms, limitations, delivery details and work examples help visitors assess an offer. We gather facts from your team, organise them and agree specialist wording. Sensitive topics require particular care and expert review.
Titles and descriptions reflect the page. Images receive appropriate captions and alternative text. Structured data describes information actually present on the page; it does not guarantee a rich result.
Page requirements and content that supports a well-informed decision.
Review main-content loading, responsiveness and layout shifts. Compare lab tests with real-user data where available. Optimise images, fonts, scripts and critical templates.
Also check mobile navigation, readability, filters and forms. Strong technical scores do not promise top rankings, but they help create a usable experience after a visitor arrives.
Specific development tasks and checks of key customer journeys.
Use Google Search Console and Yandex Webmaster, recognising differences between their data and results. Agree target markets, languages and accurate business information. Branch pages need real contact and service details.
International versions should answer the customer properly in their own language. Plan URLs, language relationships and the local offer. Copying a domestic structure does not replace research into a new market.
Separate priorities for each market and search engine.
Before changes, record valuable pages, links and search data. Map old addresses to new ones, preserve useful content and use permanent redirects where URLs change.
After release, check redirects, canonicals, indexing, internal links and analytics. Do not send every old URL to the homepage: visitors need the closest relevant replacement. Evaluate performance after recrawling, allowing for fluctuations.
A migration map, release checks and monitoring of important sections.
Consider external mentions in the context of the product and audience: industry publications, partners, expert articles and accurate business listings. Assess relevance and substance, not just link counts.
We do not base a plan on bulk link buying or artificial signals. Placement terms and extra costs are agreed in advance, and sponsored placements must be identified appropriately.
A plan for relevant mentions and consistent business information.
New search formats still need accessible pages, clear information and verifiable facts. Develop expert answers, product descriptions and meaningful connections between materials — useful to people as well as search systems.
We do not promise inclusion in AI answers or replace substantive work with supposedly magical markup. Conclusions should use available evidence rather than a single manually entered prompt.
A coherent website with clear subject expertise, traceable facts and current information.
FAQ
Timing depends on the starting point, competition, implementation volume and recrawling. Technical changes can be checked after release; sustained search-traffic changes need a longer observation period. We discuss a realistic horizon and checkpoints after the audit.
No. Search engines determine rankings and result layouts. We agree the work, implementation responsibilities, transparent reporting and acceptance checks. Forecasts are scenarios with stated assumptions.
Yes. Big Fish has design and development capabilities. We agree access and implementation scope before starting. If your own team maintains the site, we coordinate tasks, responsibilities and verification with them.
We first review templates, platform capabilities and code access. We work within the existing architecture when it can support the requirements. A migration is only proposed where limitations justify it.
Usually analytics, webmaster platforms and website administration. Repository, staging and server access are agreed separately for implementation. Share credentials through an agreed secure channel, never through a public contact form.
We prepare the structure and requirements, then write or improve content within the agreed scope. Your team confirms facts, specifications, terms and specialist accuracy.
Yes. Research into demand and existing pages informs the new site and helps preserve useful URLs. Bring SEO into the project before the structure is approved and development begins.
Implemented work, search performance, agreed conversion events and the next-stage plan. We explain changes and identify data limitations, seasonality and tasks awaiting your input.
EXPLORE THE TOPIC
A list of important URLs and clear rules for duplicate, filtered and utility pages.
A map from customer need to query group, page and meaningful action.
Specific development tasks and checks of key customer journeys.
A migration map, release checks and monitoring of important sections.
NEXT / Your project
Tell us what you offer, which markets you serve and what a valuable enquiry looks like. We will discuss your starting point, priorities and a suitable way of working.
Your enquiry has been sent. We will contact you to discuss the project.