PROJECT STORY
Architecture begins at the surface.
People see a facade before they learn about a building's engineering. Simplex works with products that are both technical systems and part of an architectural identity. The website needs to hold both aspects together.
Large visual materials convey the scale and character of the architecture. The written content places that impression in a professional context: behind the building's surface are solutions, materials and the company's work.
The subject itself defines the communication challenge. The website should give the architecture room while matching its expressiveness. Space, rhythm and careful image presentation introduce a complex field without making the first screen feel like a technical reference manual.