Presence, not a picture
Panorama, 3D and motion are useful when they make proportion and atmosphere legible, not when they merely decorate the page.
BIG FISH · ARCHITECTURE / 2026
A building cannot be reduced to a façade. Neither can an architecture website. It should convey scale, sequence, light and the logic of a project, then turn attention into a meaningful conversation.
01 / SPACE
Architecture exists in motion: a turn changes the perspective, a step brings material closer, daylight rebuilds the scene. A screen has neither weight nor distance, yet it can connect image, drawing, data and story in one sequence.
Panorama, 3D and motion are useful when they make proportion and atmosphere legible, not when they merely decorate the page.
Projects form the narrative of a practice, from context and intention to detail, completion and the life of a place.
Behind an expressive surface sit fast media, accessibility, structured content and deliberate connections to CRM, BIM or an archive.
Façade / volume / movement
02 / HOUSE / 01
Today’s project becomes the entrance to the subject: calm geometry, a complex roofline, an open terrace and a model that can be studied without accepting a predetermined camera angle.
02.1 / PERSPECTIVES




03 / DIGITAL SECTION
01 / FOUNDATION
Who needs the site: a client, partner, prospective colleague or resident? What decisions do they make? This is where the portfolio structure, project types, shared vocabulary and publishing rules begin.
04 / ARCHITECTURE ON THE INTERNET
The early web was a shop window: a few photographs, an architect’s name and a phone number. It became an archive. Today it can also be a tool for designing relationships — between a practice and a client, an object and its city, a drawing and a person.
Online representation cannot replace walking through a building. It can, however, expose what the completed object conceals: intention, alternatives, structural logic, the movement of sunlight, the history of a site and change over time.
A screen has no depth until interaction turns looking into exploration.
This is why a strong architecture page combines editorial rhythm with engineering precision. It lets imagery breathe without hiding facts. It permits discovery but always leaves a map. It surprises without making the interface compete with the work.
Static pages and contact.
Portfolios, filters and publications.
Large imagery and authored stories.
3D, data, maps and digital twins.
The site answers, compares and explains.
05 / BUILD THE SYSTEM
This is a conceptual model rather than a price calculator. Select the practice and priorities; the diagram reveals which spaces of the site become central.
Concept
The portfolio becomes a journey through ideas and realised spaces; 3D and drawings reveal selected projects without overwhelming the entrance.
06 / TECHNICAL ANALYSIS
AVIF/WebP, responsive sizes and first-screen priority. The WebGL model loads immediately in its own scene while the remaining media arrives as the page unfolds.
Check: the first screen stays clear while 3D is loading.Load status and a link to the standalone project preserve the route on a constrained device or without WebGL. Controls consider mouse, touch and keyboard.
Check: the canvas explains its state and always offers a next step.A project is structured: status, type, place, year, team, materials, drawings and relations. Filters use real fields rather than words baked into an image.
Check: a new project needs no homepage rebuild.Contrast, labels, focus, a meaningful sequence and reduced motion. Atmosphere should not depend on a visitor’s ability to tolerate animation.
Check: the journey works without a mouse or motion.Only the necessary geometry and safe attributes are exported for public experience. The working model remains the source of truth in the agreed process.
Check: service layers and sensitive data stay private.The enquiry carries project context; CRM distinguishes a competition, commission or visualisation lead, and the team sees source and next step.
Check: after submission, the visitor knows what follows.07 / RESEARCH DESK
We did not copy a finished aesthetic. We studied how professional platforms connect projects, visual culture, technology and navigation.
BIG FISH / ARCHITECTURE
Show us a project, a practice archive or a future place. We will shape a digital space where image, meaning and technology work as one structure.
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