RU
← All industries

BIG FISH · Travel and hospitality

The experience begins
before the journey.

Websites for hotel groups, tour operators and destinations. Combine expressive place-led design with clear dates, rates, availability and booking conditions.

BIG FISH / INDUSTRIES
01Dates and guests
02Check availability
03Rate and terms
04Confirm booking

Design × industry workflow

FROM WEBSITE TO SERVICE

Clear for customers.
Useful for your team.

01

A sense of place

Large imagery, routes and accommodation details work with purposeful navigation.

02

Clear choices

Dates, guests, inclusions and cancellation terms appear before confirmation.

03

Guest workspace

Confirmations, trip changes and additional service requests.

INTERACTIVE EXAMPLE

Your workflow.
Try it in action.

Try the journey “Dates and guests → Check availability → Rate and terms → Confirm booking”. Change the inputs to see when the next step becomes available.

An educational model with fictional companies, values and rules. All actions stay in the browser; no data is submitted. This illustrates a possible solution, not a connected system or a client case study.

INPUT

WORKFLOW RESULT

Enable JavaScript to use the example.

    WORKFLOW

    Every step connects
    to an outcome.

    01

    Dates and guests

    02

    Check availability

    03

    Rate and terms

    04

    Confirm booking

    Responsibility boundaries
    LayerResponsibility
    Website and interfacePresents the product, explains conditions and guides the action.
    Application serverChecks permissions, valid transitions and repeated requests.
    Business systemsConfirm authoritative data within the agreed exchange scope.
    Responsible peopleMake decisions requiring professional assessment and approval.
    Illustration: The experience begins before arrival.
    Digital service illustration

    BIG FISH · TRAVEL & HOSPITALITY

    The experience begins before arrival.

    For hotels and travel operators, expressive photography works alongside practical selection tools. Dates, guest numbers, room categories and rate terms stay visible while travellers explore the location, interiors and itinerary.

    The booking journey covers additional charges, cancellation, transfers and optional services. A guest portal brings confirmation details, travel plans and hotel messages together, keeping essential information accessible after payment.

    SOLUTION GUIDE

    Behind an interface
    that works.

    Design decisions, data, permissions and acceptance checks. Exact business rules and integrations are defined for your organisation.

    Travel and hospitality / 01

    Design and the user journey

    Visual storytelling should lead to a confident choice. Present location, rooms and experiences in generous layouts while retaining dates and guest details across steps. Make rate inclusions and cancellation terms visibly different. Photography must correspond to the actual room category or property being offered.

    During design, document representative screens and expected user actions. For each decision, identify what editors maintain, what comes from another system and who owns its freshness.

    Acceptance check: A first-time mobile visitor can find the relevant service and next step.

    Travel and hospitality / 02

    Workflow and states

    The workflow connects these stages: Dates and guests → Check availability → Rate and terms → Confirm booking. Each transition has an owner, inputs and a visible result. Before implementation, map the normal journey, correction, cancellation and repeated actions. Interface status must represent a confirmed state rather than a button click.

    Acceptance check: Returns and retries preserve input without duplicating the result.

    Travel and hospitality / 03

    Data model and documents

    Availability depends on property, category, date and party size. Calculate the full stay rather than showing only the first night. Temporary inventory holds have expiry times, and repeated payment events must not create duplicate bookings. Date changes require a fresh check of availability and terms.

    Acceptance check: Reference data changes do not overwrite an agreed document.

    Travel and hospitality / 04

    Roles and access boundaries

    Guests manage only their own bookings using an agreed identity check. Property staff see permitted reservations for their location, while group managers have an authorised overview. Rate editing is separate from enquiry handling. Cancellations, refunds and amendments have distinct records, reasons and owners.

    Acceptance check: A different organisation cannot retrieve a restricted file by direct URL.

    Travel and hospitality / 05

    Integrations and data ownership

    Inventory may come from a property or channel management system, subject to its supported interface. Payment results arrive as separate events. Match the payment to the booking; closing the browser is not proof of failure. When a result is delayed, show a checking state instead of prompting an immediate second payment.

    Acceptance check: An unavailable source never appears as a confirmed success.

    Travel and hospitality / 06

    Errors, retries and recovery

    For long operations, acknowledge receipt and retain the result identifier. Retrying after a connection loss must not create a second record. Separate user-correctable errors from cases requiring a specialist, preserving input under the agreed handling rules. Design empty, loading, forbidden and unavailable states before implementation rather than after launch.

    Acceptance check: A repeated event does not apply an operation twice.

    Travel and hospitality / 07

    Content, search and discovery

    Property, destination and route landing pages can be supported by useful seasonal content. Date searches should not generate thousands of indexable copies. Translate rate terms, messages and errors alongside descriptions. Distinguish room views, booking starts and confirmed reservations in analytics.

    Acceptance check: Search and filters lead to useful pages without endless duplicates.

    Travel and hospitality / 08

    First release and evolution

    The first release covers the complete journey from “Dates and guests” to “Confirm booking”, supporting pages and editable fields. Test mobile views, roles, forms, documents and integration failures in staging. Save the previous state and define rollback before switching. Handover includes editor instructions, the exchange design and a checklist for future releases.

    Acceptance check: Recovery has been tested on a copy, and editors can maintain fields independently.

    FAQ

    Before we start

    Can we launch the website before the portal?

    Yes. Start with structure, design, content and a complete enquiry journey. Design catalogue entities and identifiers with the future portal in mind to avoid another data migration.

    Can you connect our existing systems?

    We first inspect the supported interface, permissions and test environment. Then agree data scope and system responsibilities. If no suitable API exists, assess an alternative and its limitations separately.

    What determines cost and timing?

    Page types, content volume, roles, integrations and first-release scope. Discovery produces a structure, prototype and staged estimate. This page’s demonstration is neither a finished system nor a fixed-price promise.

    Let’s discuss your industry project.

    Start with business objectives, website structure and the workflow that needs a better experience.