Websites for healthcare | BIG FISH
RU
← All industries

BIG FISH · Healthcare

Websites for healthcare

Clinic websites, practitioner directories and appointment journeys for healthcare networks. Help visitors choose a location and specialist, understand the visit process and book with fewer obstacles.

BIG FISH / INDUSTRIES
01Choose a location
02Service and practitioner
03Check availability
04Confirm appointment

Design × industry workflow

FROM WEBSITE TO SERVICE

Clear for customers.
Useful for your team.

01

Build confidence

Present locations, practitioners, facilities and visit instructions coherently.

02

A complete booking journey

Service, practitioner, room and time form one validated workflow.

03

Patient access

Appointments and documents are available behind appropriate access controls.

INTERACTIVE EXAMPLE

Your workflow.
Try it in action.

Try the journey “Choose a location → Service and practitioner → Check availability → Confirm appointment”. Change the inputs to see when the next step becomes available.

An educational model with fictional companies, values and rules. All actions stay in the browser; no data is submitted. This illustrates a possible solution, not a connected system or a client case study.

INPUT

WORKFLOW RESULT

Enable JavaScript to use the example.

    WORKFLOW

    Every step connects
    to an outcome.

    01

    Choose a location

    02

    Service and practitioner

    03

    Check availability

    04

    Confirm appointment

    Responsibility boundaries
    LayerResponsibility
    Website and interfacePresents the product, explains conditions and guides the action.
    Application serverChecks permissions, valid transitions and repeated requests.
    Business systemsConfirm authoritative data within the agreed exchange scope.
    Responsible peopleMake decisions requiring professional assessment and approval.
    Illustration: A clearer path to an appointment.
    Digital service illustration

    BIG FISH · HEALTHCARE

    A clearer path to an appointment.

    For clinic networks, we design specialist, location and appointment-time selection as one journey. Consultation fees, the clinic address and preparation instructions sit beside the booking action. Calm typography and clear forms help patients focus on their needs.

    The patient portal separates upcoming visits, test results and documents. We design rescheduling, fully booked calendars and authorised representative access so that the next step is clear and medical information stays within the appropriate access boundaries.

    SOLUTION GUIDE

    Behind an interface
    that works.

    Design decisions, data, permissions and acceptance checks. Exact business rules and integrations are defined for your organisation.

    Healthcare / 01

    Design and the user journey

    A visitor may be using a phone, arriving for the first time or feeling anxious. Structure navigation around services, practitioners and locations rather than the organisation chart. Practitioner pages explain their service area and available booking options. Keep directions, preparation instructions and reception contacts visible; decorative motion must not obstruct time selection.

    During design, document representative screens and expected user actions. For each decision, identify what editors maintain, what comes from another system and who owns its freshness.

    Acceptance check: A first-time mobile visitor can find the relevant service and next step.

    Healthcare / 02

    Workflow and states

    The workflow connects these stages: Choose a location → Service and practitioner → Check availability → Confirm appointment. Each transition has an owner, inputs and a visible result. Before implementation, map the normal journey, correction, cancellation and repeated actions. Interface status must represent a confirmed state rather than a button click.

    Acceptance check: Returns and retries preserve input without duplicating the result.

    Healthcare / 03

    Data model and documents

    An appointment connects location, service, practitioner, room and time. Changing location clears incompatible selections. A time shown in the interface is not reserved until the scheduling system confirms it. Cancellations have explicit states and history, and a repeated request must not create a second appointment.

    Acceptance check: Reference data changes do not overwrite an agreed document.

    Healthcare / 04

    Roles and access boundaries

    An appointment form should not request medical documents unless its purpose requires them. Design document access separately from scheduling. Patients see their own appointments, reception teams work within assigned permissions and administrative actions are recorded. The clinic’s responsible specialists define data scope, handling grounds and retention requirements.

    Acceptance check: A different organisation cannot retrieve a restricted file by direct URL.

    Healthcare / 05

    Integrations and data ownership

    Check availability and confirmed appointments against the existing clinical scheduling system through its supported interface. CRM may handle enquiries but does not replace clinical records. If scheduling is unavailable, offer a callback with an honest pending status. Notifications carry practical visit information without exposing sensitive details in message headings.

    Acceptance check: An unavailable source never appears as a confirmed success.

    Healthcare / 06

    Errors, retries and recovery

    For long operations, acknowledge receipt and retain the result identifier. Retrying after a connection loss must not create a second record. Separate user-correctable errors from cases requiring a specialist, preserving input under the agreed handling rules. Design empty, loading, forbidden and unavailable states before implementation rather than after launch.

    Acceptance check: A repeated event does not apply an operation twice.

    Healthcare / 07

    Content, search and discovery

    Networks need connected but distinct pages for locations, services and practitioners. Maintain addresses and opening hours in one place. Appointed clinical editors review service content; an interactive journey is not presented as a diagnosis. Measure booking progress without sending medical document contents into analytics.

    Acceptance check: Search and filters lead to useful pages without endless duplicates.

    Healthcare / 08

    First release and evolution

    The first release covers the complete journey from “Choose a location” to “Confirm appointment”, supporting pages and editable fields. Test mobile views, roles, forms, documents and integration failures in staging. Save the previous state and define rollback before switching. Handover includes editor instructions, the exchange design and a checklist for future releases.

    Acceptance check: Recovery has been tested on a copy, and editors can maintain fields independently.

    FAQ

    Before we start

    Can we launch the website before the portal?

    Yes. Start with structure, design, content and a complete enquiry journey. Design catalogue entities and identifiers with the future portal in mind to avoid another data migration.

    Can you connect our existing systems?

    We first inspect the supported interface, permissions and test environment. Then agree data scope and system responsibilities. If no suitable API exists, assess an alternative and its limitations separately.

    What determines cost and timing?

    Page types, content volume, roles, integrations and first-release scope. Discovery produces a structure, prototype and staged estimate. This page’s demonstration is neither a finished system nor a fixed-price promise.

    Let’s discuss your industry project.

    Start with business objectives, website structure and the workflow that needs a better experience.

    BIG FISH / YOUR STORY

    Start
    with an idea.

    Tell us about your business and project. Let’s discuss the scope, budget and next steps.

    Fields marked with an asterisk are required.
    privacy policy
    BIG FISH / MENU
    +7 495 150-17-20